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Europrix
Tasked with the assignment of expressing the innovative qualities of new media, I chose for a bright, colourful, and refreshing look and feel for the cross-media Europrix promotional campaign.
In early 2004 we were approached by the Association for the Communication Media Industry within the Netherlands and asked to help them organise the annual awards show, which would show off and promote innovative new media products from around the country. This time, they wanted something different than the competing organisations throughout Europe. Something to actually represent the projects the awards were to host and meet them in levels of innovation and quality.
I was put in charge of the identity & graphic design and website development for the project, which ran over a course of six months, with a highlight being the awards show on July 1st, 2004, which was hosted at Rotterdam University.
My intention with the artistic visualisation of this project was to express the dawn of new media in the eyes of the target audience: a result, we hoped, that we would achieve from completing this project. The final products would be spread around Europe and sent to managers of companies that had not yet become involved with new media directly, or at least didn't find it a relevant enough aspect of their company to seriously look into.
